Privacy policy

PhysFlex.com Privacy Policy

Overview This Privacy Policy outlines the handling of personal data when you visit or make a purchase from www.physflex.com (“Website”).

Personal Data Collection Upon visiting our Website, we automatically gather specific data about your device. This includes details about your web browser, IP address, time zone, and some cookies installed on your device. As you navigate the Website, we also collect information regarding the web pages or products you view, the search terms that led you to the Website, and your interaction with the Website. This data is collectively referred to as “Device Data”.

We utilize the following methods to collect Device Data:

• “Cookies”: These are data files placed on your device, usually containing an anonymous identifier. For more on cookies and disabling them, visit http://www.allaboutcookies.org.
• “Log files”: These track activities on the Website and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
• “Web beacons”, “tags”, and “pixels”: These are electronic files for recording information on how you browse the Website.

When you make a purchase or attempt a purchase through the Website, we collect certain data, including your name, billing and shipping address, payment details (including credit card numbers), email address, and phone number. This is termed as “Order Data”.

“Personal Data” in this policy refers to both Device Data and Order Data.

Usage of Personal Data We primarily use the Order Data to process and fulfill orders placed via the Website (this includes payment processing, shipping arrangements, and providing invoices/order confirmations). Additionally, we use Order Data to:

• Communicate with you;
• Screen for potential risk or fraud;
• Provide you with information or advertising related to our products or services, based on your preferences.

Device Data is used to assess potential risk and fraud (particularly your IP address), and to generally improve and optimize our Website.

Sharing of Personal Data We share your Personal Data with third parties to facilitate the uses mentioned above. For instance, we use Shopify to power our online store—you can view their privacy policy here: https://www.shopify.com/legal/privacy. We also employ Google Analytics to understand our customers’ use of the Website—Google’s privacy policy is available here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Data to comply with legal obligations, respond to lawful requests for information, or protect our rights.

Behavioral Advertising We utilize your Personal Data to provide targeted advertising or marketing communications we believe may be of interest to you. More information on how targeted advertising works can be found on the NAI’s website at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt-out options for targeted advertising:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous

You can also opt out at the Digital Advertising Alliance’s portal: http://optout.aboutads.info/.

Do Not Track Our Website does not change its data collection and usage practices when your browser sends a Do Not Track signal.

Your Rights If you are a resident of Europe, you have the right to access personal information we hold about you and to request correction, updating, or deletion of this information. Contact us at the details below to exercise these rights.

Please note, for European residents, your information may be transferred outside of Europe, including to Canada and the United States, for processing.

Data Retention We retain your Order Data as long as necessary to fulfill orders and for record-keeping purposes unless you request its deletion.

Changes to the Policy We may update this policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Contact Information For questions or concerns regarding this policy, please contact us via email at info@physflex.com

PhysFlex.com